Optimizing Your Amazon Listings for Success


When you partner with Thrive, an Amazon Marketing Agency, to manage and optimise your Amazon listings, here's what you can expect from our expert Amazon SEO services:

1. Seller Account Setup

Our team will collaborate with an Amazon Sales Agent to set up your seller account, input your products, and arrange your inbound shipping plan. We ensure that everything is in place for you to start selling on Amazon with ease.

2. Brand Setup

We’ll guide you through the process of setting up your Amazon Brand Registry, in consultation with the Amazon client team. Once registered, you’ll unlock the benefits of A+ branded content, and your trademarked products will be safeguarded.

3. Amazon Account Audit

Our comprehensive audit will assess your existing Amazon account and product listings. We’ll identify areas for improvement, evaluate your current listings and campaigns, and provide a strategic plan to elevate your product sales. After approval, we’ll optimise your product listings to improve their search rankings using high-volume keywords relevant to your product categories.

4. Competitor Research

As part of our audit, we’ll analyse your top competitors and uncover opportunities to gain market share. Our approach includes tactics like competitive pricing, special deals, coupons, targeted ads, and exploring related product categories. This research helps benchmark your performance in the market and shapes our decisions on brand strategy and future sales opportunities.

5. Amazon Listing Optimisation

Our team will craft unique, keyword-optimised product descriptions, titles, and content designed to convert browsers into buyers. We’ll also enhance your existing images to create a compelling visual experience. For Brand Registered sellers, we’ll develop engaging A+ Content that shares your brand story, highlights key product features, and includes comparison charts to aid purchasing decisions. For sellers with multiple products, we’ll create a custom Amazon Brand Store for a seamless shopping experience.

6. Amazon Review Strategies

Ratings and reviews play a pivotal role in Amazon SEO and customer trust. We take a proactive approach to help you gather authentic reviews while adhering to Amazon’s strict policies. Using a third-party tool, we’ll automate review requests, ensuring they are personalised, branded, and optimally timed. Additionally, we’ll send review notifications to help address any negative feedback promptly, enhancing your brand’s reputation.

7. Ongoing Optimisation

We’ll continually search for new keyword opportunities, improve the number of reviews for each product, and refine pricing, headlines, and product descriptions. Our optimisation efforts are an ongoing process aimed at perfecting your listings and ensuring long-term success.

8. Amazon PPC Management

Our Amazon advertising specialists will manage and optimise your Amazon Pay-Per-Click (PPC) campaigns to generate high-quality traffic with a focus on a strong ROI and low ACoS (Advertising Cost of Sale). We’ll drive sales through automatic, manual, and social media ads.

9. Buy Box Management

To ensure the protection of your brand, we specialise in Buy Box management. If competitors try to hijack your listings or steal your rankings, we know how to handle the situation effectively. Our expertise in Amazon leech removal guarantees that your brand’s exclusivity remains intact.

Benefits of Thrive’s Amazon SEO Services:

  • Complete Amazon service package: Leverage our full suite of Amazon SEO services.
  • Optimised product descriptions: Ensure your products are easily discoverable and attract the right audience.
  • Targeted keyword strategy: We focus on the most relevant high-volume keywords for your products.
  • Effective listing optimisation: Maximise the potential of your product listings with SEO-focused titles, descriptions, and specifications.
  • Satisfaction and retention: We ensure your customers’ needs are met, fostering long-term satisfaction and repeat business.
  • Enhanced Amazon Brand Store and A+ Content: We optimise your Amazon Brand Store and develop high-converting A+ Content to elevate your brand presence.


Thrive’s Amazon SEO services are designed to focus on relevance and clarity, ensuring that your product specifications are well-defined and optimise your ranking potential. By refining every aspect of your listings, we help increase conversions and ultimately drive the success of your business on Amazon.